Dairyland Seed Announces Expansion of the Dealer Network
BY T.J. STRACHOTA, MARKETING LEADER
We are excited to announce the addition of over 50 farmer dealers to our sales network, expanding our reach and product offerings to more customers in our sales area.
The growth of our dealer network comes after a shift in the go-to-market structure for Corteva Agriscience. Corteva is introducing a new brand, Brevant™ seeds, which will be available exclusively through retail focused in the Midwest and Eastern Corn Belt. It will replace the Mycogen® Seeds brand.
As a result of this change, Mycogen farmer dealers in our area are being offered the opportunity to become Dairyland Seed dealers, enabling them to continue offering Corteva seed products and technologies to their customers. The majority of additional dealers are located in Minnesota, North Dakota and South Dakota. We are also adding dealers in Wisconsin, Michigan and Indiana.
This is a great opportunity for us at Dairyland Seed to continue to grow by offering the excellent products famers have come to expect from us, with the exceptional service we strive to perform. It shows that Corteva has confidence in Dairyland Seed and that we are a big part of their future—and that they trust us to continue to become an even bigger part.
As we finish out the current season it is business as usual. We anticipate minimal impact to our current dealers, who will continue to work with and service their customers. These new dealers will join us over the summer for the 2020-2021 season, and we have adjusted our product supply plan accordingly.
Thank you for being a part of the Dairyland Seed team. We value you and your business. We look forward to welcoming these new dealers and their customers based on the foundation you’ve helped us establish.